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Ebook

3 Key Trends Shaping the Advertising Industry

Disruption in the first half of 2023 has set the stage for a new era in advertising. As many legacy formats decelerate and digital channels in the US see the slowest growth rate in over a decade, it’s essential for marketers to stay informed about the ramifications for their budgets, campaign performance, and even job function.

Packed with expert analysis, our ebook, “3 Advertising and Marketing Trends Shaping 2023’s Second Half,” will equip you with insights to make smarter business decisions. It unpacks the shifts around an industry now fueled by breakthroughs in generative AI, the ascent of connected TV (CTV), and the growth of retail media opportunities.

Download a complimentary copy to learn about:

Whether consumer and marketer wariness of generative AI is warranted

How advertisers should respond to CTV’s increasing dominance over traditional TV

The promise of retail media amid a more diversified market

With a better understanding of how the marketing world will unfold in H2 2023, you can respond to the rapid pace of change with informed decision-making and increased ROI. Get your copy today.

eBook Cover - 3 Advertising and Marketing Trends Shaping 2023's Second Half