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èƵ delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About èƵ

Our goal at èƵ is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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Coverage Areas.

èƵ focuses on five core coverage areas – Advertising, Media and Marketing; Retail & Ecommerce; Financial Services; Health; and Technology. Our research is derived from over 3,000 carefully vetted data sources using our industry leading AFOA (Aggregate, Filter, Organize, Analyze) methodology in order to produce the most trusted, accurate and actionable research for our clients.

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eMarketer: Advertising, Media, and Marketing

Advertising, Media, and Marketing

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research:

Analyzes how consumers are spending their time and money

Covers how marketers and advertisers are most effectively reaching consumers

Explains which channels have the most growth potential – both now and in the coming years

Retail & Ecommerce

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand:

Where consumers are spending

What channels they are using to make purchases

How brands are reaching shoppers

Financial Services

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are:

Managing their financial health

Streamlining transactions

Lowering barriers to entry

Driving revenue through better digital experiences

Health

The healthcare industry continues to undergo digital transformation, particularly as new players enter the space. Our coverage discusses:

How retailers such as Amazon and CVS are moving into the healthcare space

How insurers and retailers are racing to consumers’ front doors for in-home care

Why consumer adoption of digital health tools is still growing

Technology

Generative AI such as ChatGPT is pushing its way into industries from retail to financial services to advertising and marketing. Our coverage answers:

How does generative AI work?

Who are the key players in generative AI?

Is ChatGPT ready for mass adoption?

How will generative AI change the way we do business?

These five coverage areas make up the core of our research, but we cover dozens of industries annually.

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Learn about what technologies are transforming your industry

Gain exclusive perspectives from top industry leaders

Access thousands of data sets and forecasts via our iconic charts

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