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èƵ delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About èƵ

Our goal at èƵ is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how èƵ came to be.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about èƵ.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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About Us.

èƵ is the leading research, data and insights provider that helps companies maximize revenue, optimize spend and anticipate digital disruption today and in the years ahead.

We empower companies to make informed decisions by providing forecasts, data and insights from carefully vetted data sources and our proprietary research methodology.

èƵ is the culmination of joining two research firms: eMarketer and Business èƵ.

eMarketer

For nearly 25 years, eMarketer has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

Business èƵ

Business èƵ spent much of the last decade producing timely and digestible research briefings. Born out of a newsroom that saw a need for research and scaling into a team of more than 60 people, BII empowers decision-makers to understand the digital transformations happening in their industry and feel secure in their strategies adapting to them.

Mission Statement

To unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks.

We provide our clients with the confidence to know they are getting more than just a high level overview of what’s going on in their industry — they’ll be equipped with vetted data, actionable takeaways, and a clear view of the best strategies for success.

Our Story

  • eMarketer
  • Business èƵ

1996

Launched the eMarketer website

1998

Generated the first eMarketer Report

1999

Launched eMarketer as media property—first newsletter & ad-supported website

2001

The Dot-com bust

2003

Shift to subscription model

2011

Partial sale to Stripes Group

2012

BII launches

2013

BII debuts first Financial Services product, Payments

2014

Three new vertical launches, including Digital Media

2015

Barbara Peng joins as Head of Content and BII is acquired by Axel Springer

2016

Sale to Axel Springer

2016

Second Financial Services product, Fintech, launches as well as Apps & Platforms vertical

2018

BII launches Transportation & Logistics and Digital Health verticals

2019

Banking, Connectivity & Tech, and Payments & Commerce vertical launches

2020

Combination to form èƵ

2022

Launched Industry KPIs

2023

Launched Analyst Access Program

Our People

In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.

We’re proud of our team, and make sure to take great care of each member.

Join Our Team
The èƵ Team

Contact us.

Find out how èƵ research, data and insights empowers you to make informed strategic decisions for your company and teams.

Call Us: + 1-800-405-0844

Rigorously sourced and vetted data

Proprietary and transparent, research methodology

Timely, insightful and unbiased analysis

Citable and reusable charts, insights, forecasts and datasets

External credibility and validation for projects and initiatives